FIND US:
Reselo AB
Greenhouse Labs KTH
114 28 Stockholm.
Sweden.

Reselo joins the Circular Rubber Platform

March 25, 2026
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Circular Rubber Platform founders in front of discarded tires to be recycled.

ACCELERATING CIRCULARITY IN RUBBER: WHY THE CIRCULAR RUBBER PLATFORM MATTERS

 

The rubber industry is at a crossroads. With most rubber produced from fossil-based ingredients and only a small percentage of rubber waste effectively recycled, the need for sustainable, circular solutions has never been more urgent. Enter the Circular Rubber Platform – an initiative bringing together organizations across the rubber value chain to drive real change.

 

A COLLABORATIVE PUSH FOR CIRCULARITY

 

The Circular Rubber Platform is a network uniting manufacturers, material innovators, and industry leaders. The platform fosters knowledge exchange, tackles shared challenges, and accelerates the development of scalable circular solutions for rubber products and materials.

WHY IT MATTERS

 

  • Fossil-Free Future: Reduces reliance on fossil-based rubber, cutting carbon emissions and environmental impact.
  • Waste to Value: Transforms rubber waste into high-quality, reusable materials, keeping it out of landfills.
  • Industry Collaboration: Breaks down silos, enabling faster innovation and adoption of sustainable practices.
Circular Rubber Platform's logo

“We are honoured to welcome Reselo in the community, as we followed them since their first public projects and presentations. Their innovative biobased raw material for the rubber industry finds a great place in our member-led library, and we look forward to connecting Reselo with new development partners and customers.” – Enrico Koggel, Director

RESELO JOINS THE JOURNEY

 

We’re thrilled to announce that Reselo has joined the Circular Rubber Platform. Earlier this year, we introduced Reselo to the community, shared information about our innovative Reselo Rubber, and showcased our progress.

“A huge thank you to Enrico Koggel and the team for welcoming us—we’re excited to learn, contribute, and grow alongside this inspiring group”, sais Thomas Baumgarten, CTO at Reselo.

At Reselo, we’re committed to redefining rubber sustainability. Our patented birch bark biorefining process turns an abundant forestry side-stream—currently burned as waste—into a 100% bio-based elastomer. This breakthrough material is compatible with existing rubber manufacturing technologies, offering a high-performance, renewable alternative to fossil-based rubber.

 

 

BUILDING A CIRCULAR FUTURE, TOGETHER

 

The Circular Rubber Platform is a testament to what’s possible when industry leaders collaborate toward a shared vision. We believe that through working together, we can overcome barriers, unlock new opportunities, and create a rubber economy that’s truly circular and sustainable.

We’re proud to be part of this journey and look forward to the innovations and impact that lie ahead.

WHAT'S NEXT FOR CIRCULAR RUBBER?
Let’s shape the future—together.